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Choosing the Services
to Meet Your Needs
Questions to Ask
Writers – Who are your customers?
Can you show me samples of your work? What were
the objectives for each of these projects? What
percent of your business comes from repeat
customers? Can you provide me with references?
What degrees do you hold and where did you earn
them? What style guides or standards do you use?
Ghost Writers –
What authors have you collaborated
with? Can you provide me with references? What
are your special strengths and interests? Which
publishing companies have bought books you have
helped to write? What
measures do you take to ensure that my authority
as the author is never undermined? What
processes have you used to develop books with
authors? Do you have a relationship with any
literary agents? Have they been successful in
winning publishing contracts for your author?
Graphic Designers
– What are the professional
backgrounds of the people responsible for
graphic design projects in your organization?
(For professional level design, look for formal
training – degrees in graphic design from
reputable universities and schools of design
such as Rhode Island School of Design, Pratt
Institute, Parsons School of Design, Carnegie
Mellon University and many others.) What design
principles do you adhere to? What percentage of
your business comes from repeat customers? Can
you provide me with references? What areas of
design do you specialize in? How do you go about
ensuring that the designs you generate help to
meet your customers' goals?
Ad Agencies – What are your areas
of special expertise? Who are your customers?
Can you show me samples of your work? What
percentage of your business comes from repeat
customers? Can you provide me with references?
How do you ensure that the products you generate
achieve your customers' objectives? How do you
measure the success of your advertising?
Public
Relations Firms - What are your
areas of special expertise? Who are your
customers? Can you show me samples of your work?
What percentage of your business comes from
repeat customers? Can you provide me with
references? How do you ensure that your efforts
achieve your customers' objectives? How do you
measure the success of your projects?
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