Writing a non-fiction book is inherently a bit messy--richly so in that the author (subject expert) and writer explore ideas together. So the process outlined below explains a structure we generally use, but we always anticipate that we will take some productive detours together.

Book Proposal
The first "product" in the book-writing process is a book proposal, which includes a chapter outline, author bio, discussion of target audiences/markets, list of competitive books, and an analysis of what makes the proposed book valuable and unique. If the book is targeted for a specific agent and/or publisher, we write the proposal to meet their particular specifications and requirements. One or more sample chapters are provided to agents and publishers along with the proposal. These reflect both the tone and content of the book and are written to The Chicago Manual of Style publication standards.

Writing the Manuscript
Once the proposal is accepted, we undertake the writing process, chapter by chapter. We can work with you in a variety of ways. Typically, we conduct extensive interviews with you and, as required, other sources. We also read materials you have written for various purposes and review video and audio copies of your presentations and media interviews. Our goal is always to be sure that we understand them fully and accurately.

We ask you to review each chapter as it is completed and to provide very specific and detailed feedback. Based on this, we make changes. Often, the writing process yields questions that lead to new ideas and information. So at any point, we may find that changes to the outline are needed.

When about half the chapters are completed, we review the manuscript with you, with the goal of thoughtfully reflecting on whether it is accomplishing the right goals. We recommend having several representative readers read a draft of at least half of the manuscript, to get their overall impressions and also specific feedback on what is clear to them and what is not. We use this information to make changes that help to ensure the success of the book.

When the last chapter is completed, we review the entire manuscript with you again, and make final changes and corrections before proofreading and submission to the publisher.

Working with Your Publisher
We stay with you through the publisher's suggested edits and final page proofs, to ensure that the book that is published is one that accurately reflects your ideas, information, and style, and achieves your goals.