We approach communications planning as a strategic process – designed to achieve defined purposes. We work closely with our customers, often in collaboration with their teams.

For large corporations, we have created and executed communications plans that helped to drive major organizational change initiatives. For other businesses and non-profits, we have developed and executed strategic communications plans designed to:

• launch new products or services
• increase audience awareness
• lay the foundation for fund development
• reposition organizations
• address tough public relations problems, including public controversy and adversarial situations

Our Approach

We begin by asking three fundamental questions:
1) What do you want to say? What are the critical ideas or messages you want to get across?

2) Who is your audience? What do they currently know about your products, your organization or your ideas? What influences them? How do they make decisions? Where do they get their information?

3) What results are you seeking? As an outcome of your communication, what concepts to you want your audience to understand and remember? What action do you want them to take?

Using the answers to these questions and others, we develop a communication plan with appropriate communication strategies, tactics, timeline, and budget to help you achieve your goals.